Innovating the Hospitality Industry: Insights and Analysis

The Access Group, a $1.3bn+ business management software provider, has added global hotel and casino technology specialist SHR to its expanding AI-powered end-to-end platform for hotels. Access will pair SHR’s capabilities with those of Guestline, a Property Management Software (PMS) with customers across DACH and Europe, which it acquired last year. The SHR deal makes […]

Houston TX, January 9 2024 – SHR Group emerged triumphant as the Best Digital Marketing Agency and Best MetaSearch & Ad Tech at the 2024 HotelTechAwards by Hotel Tech Report. . Handpicked from a global pool of over 200 premier technology products, the hotel technology specialist was also shortlisted for three other awards, demonstrating excellence […]

For businesses in the hospitality industry the holiday season presents a golden opportunity to connect with customers and boost revenue. Here at SHR, as the leading global specialist technology and service provider to the hotel industry, our gift to you is to offer invaluable insights to navigate the digital marketing landscape and harness the power […]

In the ever-evolving realm of digital marketing, staying ahead of the curve is crucial. As we delve into current digital marketing trends, the first and foremost trend that demands attention is the strategic utilization of first-party data. This trend has gained immense significance, especially for hotels looking to maximize the potential of Google Ads in […]

Allora.ai creates a personalized booking experience for every guest, which drives engagement and unparalleled guest conversion and is supported by digital marketing with outstanding website design. 2022 Cancellation Rate Trends: How can you maintain guest retention Without a doubt, one of the most challenging things about running a hotel is the tendency for guests to […]

Learn how vital hotel systems can be interlinked to improve operations, better connect with guests, and provide real loyalty rewards that move the needle on maximizing revenue. The hotel industry may be welcoming more guests now than pre-pandemic times, but resource limitations and the uncertainty about the trends that will impact the industry going forward […]

Learn how to improve guest satisfaction at each touchpoint – from booking to on-property to post-stay follow-up – while maximizing revenue every step of the way. As the hotel industry emerges from the COVID pandemic, it’s clear that the desire for travel has not diminished these past two years; in fact, it appears to be […]

By Angelo Directo, VP, Design and Innovation In the wake of the COVID pandemic, hotel operators are facing intense pressure to mitigate rising labor costs while still providing exemplary customer service. While operators have always been sharply focused on labor costs as a line item on the expense report, the current economic climate will shape […]

By Allegra Medina, Senior Director – Product Hotel operators take customer loyalty very seriously, but not every hotelier is in a position to provide a traditional guest loyalty program. These conventional programs require significant overhead to operate efficiently, from training hotel workers to offer and redeem points to maintaining the servers that collect guest information. However, […]

By Yannis Anastasakis, VP of Solutions & Partners The hospitality industry is entering a new age of automation allowing operators to refocus their efforts away from costly minutia of repetitive actions, and back on to guests – as long as they can find a way to integrate the necessary systems to do so. Operators have […]