Trusted by








in transactions per year

Analyzing over


online journeys each year

Imagine having all the necessary resources at your fingertips to supercharge your bookings, streamline your processes, and maximize your ROI. With’s all-in-one solution, you can seamlessly and intuitively develop your knowledge of your guests, improve your reservation system, grow your revenue and streamline your marketing efforts.
Don't waste time and resources piecing together different tools. Embrace the efficiency and effectiveness of's solution. By harnessing the power of data and gaining valuable insights, you'll stay ahead of the competition and make informed decisions that drive results.
"The insights the team bring to our digital marketing strategy are crucial to our combined success. Direct bookings are a growing part of our business mix, and the uplift on our 2019 results is testament to the strength of our relationship."

Robert Speirs

Marketing Manager, Cheval Collection

Allora, increasing revenue and optimizing efficiency

Life is complicated enough for hoteliers. Comprised of a comprehensive product set across distribution, guest acquisition, retention and revenue optimization, Allora leverages the intuitive power of AI to learn, analyze and react to guest data – so you can anticipate every guest need, challenge and opportunity – across all your operations.


Increase committed bookings by 25%.

Boost your direct channel bookings. All while optimizing profitability. Powered by AI, our dynamic suite of website design and digital marketing tools deliver the right message and rates, at the right time, in the right place, to the right guest.

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Grow guest revenue

A typical operation leaves significant revenue on the table through lost opportunities. Protect, nurture and grow those all-important guest revenues with allora tools like Central Reservation System, Internet Booking Engine, and Revenue Management System.

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Reduce cancellations

Allora’s Customer Relationship Management tool gives you the ability to proactively understand your guests, and help you provide a proactive and personalized service that exceeds their expectations, fosters loyalty, and elevates your reputation in the industry.

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Meet our suite of tools

Fully integrated service

Easily integrate all aspects of your business to form a whole ecosystem using the full suite of's tools. Harness the power of data across every element of your business to stay ahead of your competition.



Website Design


Digital Marketing



allora Central Reservation System (Windsurfer)


allora Revenue Management System (Wave)


allora Internet Booking Engine



allora Customer Relationship Management (Maverick)

Discover the world's leading intelligent and integrated hospitality platform

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