Allora, increasing revenue and optimizing efficiency

Life is complicated enough for hoteliers. Comprised of a comprehensive product set across distribution, guest acquisition, retention and revenue optimization, Allora leverages the intuitive power of AI to learn, analyze and react to guest data – so you can anticipate every guest need, challenge and opportunity – across all your operations.


Increase committed bookings by 25%.

Boost your direct channel bookings. All while optimizing profitability. Powered by AI, our dynamic suite of website design and digital marketing tools deliver the right message and rates, at the right time, in the right place, to the right guest.


Grow guest revenue

A typical operation leaves significant revenue on the table through lost opportunities. Protect, nurture and grow those all-important guest revenues with allora tools like Central Reservation System, Internet Booking Engine, and Revenue Management System.


Reduce cancellations

Allora’s Customer Relationship Management tool gives you the ability to proactively understand your guests, and help you provide a proactive and personalized service that exceeds their expectations, fosters loyalty, and elevates your reputation in the industry.

Harnessing the power of AI to give your hotel management a competitive advantage

Trusted by








in transactions per year

Analyzing over


online journeys each year

Products and services

Allora’s suite of products and services work together to seamlessly harness the power of data to enable you to stay always ahead in every aspect of hotel management. Ahead of every guest’s needs and ahead of your competition.

Meet our comprehensive suite of tools, designed to work together, and independently



Website Design


Digital Marketing



allora Central Reservation System (Windsurfer)


allora Revenue Management System (Wave)


allora Internet Booking Engine



allora Customer Relationship Management (Maverick)

Our customers

Cheval collection
Cheval Collection has increased revenue by


through using allora's digital expertise
Read more
Roomzzz has regained control from OTAs and now drives


of sign-ups through its allora integration
Read more
Spier Hotel
Spier Hotel has grown direct revenue by


YOY with allora
Read more

Discover the world's leading intelligent and integrated hospitality platform

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Always Ahead

Allora helps hotels stay always ahead as it leverages the power of AI, with a dynamic suite of hotel software tools that work together, to optimize each step of the guest journey to increase revenue, customer life-time value and profitability.

By using millions of data points, it builds a picture of guest intentions, anticipating and modelling outcomes before a customer is even aware themselves. With Allora’s powerful behavior prediction tools, hotels can respond to individual customer needs in real time allowing them to better understand customer behavior, maximize revenue, increase bookings and reduce their dependence on third-party channels.

Allora is SHR’s flagship tool suite, the leading global specialist technology and service provider to the Hotel industry. Over 2,000 hotels are currently using the Allora comprehensive suite of products and services, all designed to help hotels and resorts optimize their revenue generation and boost their bottom line.

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