World's first

AI-powered booking engine


Hotel tech report

Trusted by


clients worldwide

Always ahead of the competition

In 2017 we pioneered the use of AI in the hospitality sector.
We were the first hospitality software business to invest and fully integrate this technology into our engine.

Always ahead of every guest need constantly learns from every guest interaction.
Learning and improving with every click, to improve personalization, behavior prediction, smarter pricing, cancellation reduction and more.

Always ahead of your competition

With's technology, clients have a clear competitive advantage.
Improving guest experience, maximizing revenue and saving valuable internal time and effort through a single platform.
What's more, is constantly learning and improving.
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for the latest sector insight.

Always ahead of change

Hospitality is a rapidly changing sector and we continue to invest in the next generation of technology to ensure our client partners are able to confidently navigate it.

Dedicated data science team

Over 50

allora releases

since 2017

Release roadmap to


Products and services's products and services harness the power of data to enable you to stay always ahead. Ahead of every guest’s needs, ahead of your competition and ahead of the online booking agents.

Meet our suite of tools

Fully integrated service

Easily integrate all aspects of your business to form a whole ecosystem using the full suite of's tools. Harness the power of data across every element of your business to stay ahead of your competition.



Website Design


Digital Marketing



allora Central Reservation System (Windsurfer)


allora Revenue Management System (Wave)


allora Internet Booking Engine



allora Customer Relationship Management (Maverick)

Our customers

Cheval collection
Cheval Collection has increased revenue by


through using's digital expertise
Read more
Roomzzz has regained control from OTAs and now drives


of sign-ups through its integration
Read more
Spier Hotel
Spier Hotel has grown direct revenue by


YOY with
Read more

Contact us

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Find out more about SHR Group's products and services

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Contact customer support

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