The essentials of managing casino customer demand to optimize profit. By Sue Murphy CRME, ComOps Introduction Casino hotels comprise only a tiny fraction of hundreds of thousands of hotels across the world. Perhaps due to this limited scope, the industry lacks universal performance metrics, and casino customers might find frustratingly varied booking experiences across different […]
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Since its release way back in 2005, Google Analytics has had a significant impact on the way we are able to monitor, measure and make changes to our website performance. Sure it’s been through many significant updates to improve its functionality and usability over the years, but this time, one of the most widely used analytics […]
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By Eileen Lillis, Sarah Sweeney and Elle Walsh. Here in SHR Group our Digital Marketing team are always on the lookout for and testing new and innovative tech and marketing platforms to see how they could; be adopted for our Hotel clients. Below is a snapshot of what the team have been keeping an eye […]
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