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Guest Whitepaper: Total Revenue Management – Casino Hotels

The essentials of managing casino customer demand to optimize profit. By Sue Murphy CRME, ComOps Introduction Casino hotels comprise only a tiny fraction of hundreds of thousands  of hotels across the world. Perhaps due to this limited scope, the  industry lacks universal performance metrics, and casino customers  might find frustratingly varied booking experiences across different […]

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Google Analytics 4 – what is it and what do I need to know?

Since its release way back in 2005, Google Analytics has had a significant impact on the way we are able to monitor, measure and make changes to our website performance. Sure it’s been through many significant updates to improve its functionality and usability over the years, but this time, one of the most widely used analytics […]

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Digital Marketing Trends

By Eileen Lillis, Sarah Sweeney and Elle Walsh. Here in SHR Group our Digital Marketing team are always on the lookout for and testing new and innovative tech and marketing platforms to see how they could; be adopted for our Hotel clients. Below is a snapshot of what the team have been keeping an eye […]

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