Channel mix distribution improved in 2023 vs 2022

Boudl Hotels and Resorts began their journey in the city of Hafr Al-Batin in Saudi Arabia, where they opened their first hotel. In a remarkably short span of time, the company's reach expanded throughout the Kingdom, establishing Boudl as a trusted brand for hotel apartments and earning the confidence of the Saudi market, thus rising to a leadership position in the global hospitality industry.

Currently, the company proudly manages over 62 hotels, encompassing five-star, four-star, and three-star categories, along with its renowned hotel apartment brands, including Narcissus Hotels, Braira Hotels, Aber Hotels and Boudl Hotel Apartments. This rapid expansion, coupled with the dynamic evolution of the tourism sector in the Kingdom, has necessitated embracing cutting-edge technologies to ensure continued growth and success.

To do this they have focused on:

  • Expanding their distribution network
  • Increasing their direct bookings
  • Increasing total revenues per available room

 As part of their strategic vision, Boudl sought a valuable partnership with SHR Group, enabling them to equip their hotels with essential tools such as allora CRS (Windsurfer), allora CRM (Maverick), and allora RMS (Wave). This collaboration has ensured they can efficiently meet the needs of modern travelers while maintaining a competitive edge in the marketplace.

Unlocked Achievements: The Results

Both powered by allora CRS, the direct channels of IBE and call center CRO combined have seen reservations increase to more than 13% year-to-date, compared to 5% in 2022, thanks to the possibility of sending personalized campaigns from allora CRM (Maverick). 

The engagement rate with their campaigns is now 32% thanks to the campaign template builder tool and segmentation options that make each campaign unique, personalized, and relevant to who the guest is and what language is preferred.

Allora CRM (Maverick) also allowed them to send branded transactional emails for each of their brands.

Their transactional emails now include personalized confirmation letters and pre-stay emails now familiarize the guest with the stay and subsequently provide opportunities to cross sell or upsell. Post stay emails also allow them to collect guest feedback that help them increase the guest satisfaction.

  • More than 45k Loyalty members signed up in less than 1 year with Karam rewards program launch
  • More than 90 customized campaigns sent in 1 year
  • Ytd avg conversion rate among the 4 brands is 7%
  • Channel mix distribution improved in 2023 vs 2022
“Over the course of our collaboration, we at Boudl Hotels & Resorts have had the significant privilege of experiencing the exceptional services rendered by SHR. We are incredibly pleased with their dedication, professionalism, and out-of-the-box solutions throughout our collaboration.
Our association was marked by SHR unsurpassed industry knowledge, groundbreaking technological solutions, and unbeaten commitment to client satisfaction.
Their unparalleled attention to detail significantly enhanced our daily hotel management operations, resulting in escalated customer satisfaction and operational efficiency.
Their wide range of hospitality solutions significantly streamlined our processes, immensely benefiting us in managing our resources more effectively. The innovative software offered by SHR allowed us to break barriers and reach new heights, ultimately broadening our reach and strengthening our positioning in the hotel and resort industry.
In summary, we at Boudl Hotels & Resorts couldn't be more fulfilled with our partnership with SHR. We eagerly look forward to embracing further success and shared growth in the future.”
Mr. Ahmed Al Othaimeen, Senior Project Manager for Boudl Hotels and Resorts Always Ahead
Download this case study

Meet our suite of tools

Fully integrated service

Easily integrate all aspects of your business to form a whole ecosystem using the full suite of's tools. Harness the power of data across every element of your business to stay ahead of your competition.



Website Design


Digital Marketing



allora Central Reservation System (Windsurfer)


allora Revenue Management System (Wave)


allora Internet Booking Engine



allora Customer Relationship Management (Maverick)

Discover the world's leading intelligent and integrated hospitality platform

Book a demo

Contact us

Request a demo

Find out more about SHR Group's products and services

Book a demo
Contact customer support

Contact our support team today

Contact Support
Sign up for a newsletter

Sign up for news and updates to help you to stay always ahead

Sign up