Channel mix distribution improved in 2023 vs 2022
Boudl Hotels and Resorts began their journey in the city of Hafr Al-Batin in Saudi Arabia, where they opened their first hotel. In a remarkably short span of time, the company's reach expanded throughout the Kingdom, establishing Boudl as a trusted brand for hotel apartments and earning the confidence of the Saudi market, thus rising to a leadership position in the global hospitality industry.
Currently, the company proudly manages over 62 hotels, encompassing five-star, four-star, and three-star categories, along with its renowned hotel apartment brands, including Narcissus Hotels, Braira Hotels, Aber Hotels and Boudl Hotel Apartments. This rapid expansion, coupled with the dynamic evolution of the tourism sector in the Kingdom, has necessitated embracing cutting-edge technologies to ensure continued growth and success.
To do this they have focused on:
- Expanding their distribution network
- Increasing their direct bookings
- Increasing total revenues per available room
As part of their strategic vision, Boudl sought a valuable partnership with SHR Group, enabling them to equip their hotels with essential tools such as allora CRS (Windsurfer), allora CRM (Maverick), and allora RMS (Wave). This collaboration has ensured they can efficiently meet the needs of modern travelers while maintaining a competitive edge in the marketplace.
Unlocked Achievements: The Results
Both powered by allora CRS, the direct channels of IBE and call center CRO combined have seen reservations increase to more than 13% year-to-date, compared to 5% in 2022, thanks to the possibility of sending personalized campaigns from allora CRM (Maverick).
The engagement rate with their campaigns is now 32% thanks to the campaign template builder tool and segmentation options that make each campaign unique, personalized, and relevant to who the guest is and what language is preferred.
Allora CRM (Maverick) also allowed them to send branded transactional emails for each of their brands.
Their transactional emails now include personalized confirmation letters and pre-stay emails now familiarize the guest with the stay and subsequently provide opportunities to cross sell or upsell. Post stay emails also allow them to collect guest feedback that help them increase the guest satisfaction.
- More than 45k Loyalty members signed up in less than 1 year with Karam rewards program launch
- More than 90 customized campaigns sent in 1 year
- Ytd avg conversion rate among the 4 brands is 7%
- Channel mix distribution improved in 2023 vs 2022